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Archive for the ‘Content Creation’ Category

SmartCup, Inc. engaged Biker Pros to develop an online and print ad campaign for their participation in the Giveaway Chopper Sweepstakes. The campaign is designed to leverage program sponsors with enthusiasts by promoting their participation in Cycle Source Magazine and Bikernet.com. Biker Pros is utilizing print, RSS feeds, social media, blogs and newsletters for the program.

The Process

Biker Pros goes through a formalized design process to create and execute an ad campaign. The following is the initial print comp and the finalized ad.

XPress Lid Ad

Initial Comp

The Giveaway Chopper Final Ad

The Giveaway Chopper Final Ad

We begin by meeting with the stake holders & understanding their objectives. Our creative team comes together to create an effective campaign to meeting their marketing objectives.

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AMD World Championship of Custom Bike Building

AMD World Championship of Custom Bike Building

All authorized Harley-Davidson dealerships as well as independent custom shops and builders are invited to enter the Modified Harley-Davidson class (indeed the FreeStyle and Performance Custom classes as well) at the AMD World Championship of Custom Bike Building to show their local riding community and the whole world what they can offer and achieve for their customers.

The mission is to promote customization best practice and standards, and to show riders of stock or near-stock Harley-Davidsons (late-model or otherwise) that stunning custom work does not need to be the exclusive preserve of ground-up/aftermarket v-twin builders.

Hit the link for more details on the AMD Championship.

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Running on the Salt

Running on the Salt

Something Special

I love this pic… It’s at Bonneville and it has two universal interests… Speed & Sex.

It’s what makes the marketing world go around. It captures your imagination and allows you to create your own story. The racer, the girl, the machine… what’s going on? Also, you wonder if she is shading herself until you see the shadow.

We found the picture over at Sideburn Magazine. It’s seems that GQ Italy liked it too.

Roy Critchlow got in touch a few weeks ago to say he had some great shots of his friend Shinya Kimura racing at Bonneville on a Harley he built for a customer. He asked if I knew anyone who’d run a story. It turns out Michele at GQ Italy loves the photos as much as I did and the story is in the magazine.

So at Biker Pros we are constantly looking for images that solicites an emotion to help tell stories about our client’s products and services.

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