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Second Quarter Earnings Per Share Rise 32.1 Percent to $1.07
Retail New Motorcycle Sales Up 2.8 Percent Worldwide for the Quarter and 9.3 Percent Through Six Months

MILWAUKEE, August 1, 2012 — Harley-Davidson, Inc. (NYSE: HOG) reported continued increases in earnings and dealer new motorcycle sales for the second quarter of 2012.

Income from continuing operations was $247.3 million, or $1.07 per share, on consolidated revenue of $1.73 billion for the quarter, compared to income from continuing operations of $190.6 million, or $0.81 per share, on consolidated revenue of $1.51 billion in the year-ago quarter.
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Publish date: May 29, 2012
By: Holly J. Wagner

Prices for new Harley-Davidson motorcycles are improving, partly as a result of lower inventories and higher demand, according to an analyst’s report.

Demand in the second quarter of this year is up 4 percent to 5 percent on the heels of a 25 percent demand increase in first quarter, brought on by early spring weather, according to Baird Equity Research analyst Craig Kennison. The Baird report is based on a survey of 40 Harley dealers nationwide.
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The latest  has uncovered ongoing issues surrounding low inventory levels at more that half of the authorised Harley-Davidson dealerships surveyed.

The survey was conducted in May 2012 to measure mid-quarter trends. It found that demand remains up over the same period in 2011, by some 4 to 5 percent. However following the 25 percent surge in demand reported in quarter one (attributed to the early spring among other factors) Milwaukee based investment analysts Robert W. Baird & Co are pointing to “particularly lean” dealer inventory levels as likely to be holding back sales growth for some dealers.

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Source: Erick Smith, USA TODAY

If you have some extra cash laying around, you can own the infamous motorcycle former Arkansas coach Bobby Petrino was riding when he crashed last month. The motorcycle, a 2007 Harley-Davidson, is up for auction on copart.com. The listed price for the vehicle is $16,000 with repair costs of $18,481.

The current bidding as of 5 p.m. ET on Wednesday was at $4,050. (I just checked on the bike and it shows a current bid of $15. ???)

After reading the story about Petrino, it made me want to know more about Copart. I would have expected to see this bike listed on eBay.
-Jeff Najar

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This story originally appeared in the Dealernews May 2012 issue.
By: Rod Stuckey

Rod Stuckey is a big fan of online media for marketing your company. Companies have experienced success in executing campaigns with email, Google Adwords, Web landing pages, Web-banners, Facebook, etc. However, he also believes that diversity equals stability. This is one of many reasons he is also a huge fan of offline media — in particular, direct mail and telephone.

A little-known truth is that nearly every great business owner has built his or her business on good direct-response marketing using direct mail and telephone. In fact, right now, in the middle of the information age, good ol’ direct mail is still a $45.2 billion industry. And the telemarketing and call center industry is still north of $20 billion, despite constant attacks from the Federal Trade Commission.

Why? Because it works.

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Vespa USA is telling its fans and customers to “Ride colorfully,” with help from fashion house kate spade new york in a new marketing campaign on Pinterest, a fast-growing social networking site.

Pinterest users who follow kate spade’s pinboard are invited to create their own pinboards based upon where they would travel on their Vespas, according to the scooter manufacturer. Users can select one of four custom-painted Vespa LX 50s to create their “Ride colorfully” boards and, when they submit their boards into the sweepstakes, will enter to win one of the custom Vespas. The contest ends on May 3, and winners will be notified on or about May 30.

“Riding a Vespa motor scooter adds an element of fun, adventure and style to everything we do,” said Melissa R. MacCaull, vice president of Piaggio Group Americas. “The “Ride colorfully sweepstakes’ is the perfect way to dream about a destination you would travel to on your Vespa, Knowing that the dream can quickly become a reality, just as it has for millions of people worldwide who ride Vespas on a regular basis.”

Visit www.katespade.info/ridecolorfully for more information.

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B2B – Christopher Hosford

Social marketing, once viewed solely in terms of gaining “earned” media attention—awareness, engagement, feedback—is scaling into a true marketing channel. The cause: the blurring between earned and paid media. Participatory social interaction is now leveraging both into a unified, single recommendation engine.

“Recommendations have long been considered the most trusted form of “advertising,’ according to Nielsen Co.’s “Trust in Advertising’ surveys,” said Ben Grossman, communications strategist at agency Oxford Communications, Lambertville, N.J. “The great challenge for advertisers has been that recommendations don’t have the reach, frequency and number of impressions as real paid ads.

“With social media, advertisers now have the opportunity to amplify recommendations at scale,” he said.

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